What are the most inspiring interactive infographics on the web? It was just one of the questions I asked Dutch infographic designers in a survey I conducted earlier this year. A total of 39 respondents together submitted 90 best practices, either entire websites or specific interactive infographics. Some of them are well known examples, others are nice surprises. These are the websites that contain one or more outstanding interactives according to at least two respondents.
The New York Times (17 mentions)
Not surprisingly the Grey Lady of journalism is the most often named as a source of inspiration when it comes to interactive infographics. Particularly the one about jobless rates for different groups (5 submissions) was praised: “phenomenal visualization”, “tells a good story, relevant for many people” and “brings you the information you want on a silver platter”. One designer commented: “Amanda Cox is really a super talent, along with the team at NYT she makes incredibly good graphics”. Some other interactives that were specifically mentioned are Is It Better to Buy or Rent? (“A complicated financial decision made very transparent”), Fractions of a Second: An Olympic Musical (“Very smart, in this case sound works better than image and elegant design”) and Tracking US Airways Flight 1549 (“Content and form perfectly match”). The election and census projects were submitted as well.
Nola.com (5 mentions)
The Times is what the French call hors concours. Interestingly enough the number two on the list is a specific interactive infographic featuring on a local newssite for New Orleans. Designers acclaimed the 2010 Oil Spill Gulf of Mexico interactive for its clear presentation of events: “Beautiful day-to-day overview of the disaster”. According to one respondent interactivity adds to the usability of this infographic: “You can determine how and in what pace to read the graphic.”
Gapminder (4 mentions)
The next one is more in line with expectations. Hans Rosling’s homage to visual statistics was nominated 4 times. According to Dutch infographic designers, Gapminder.org “brings statistics to life”. It’s “the best site for visualizing data”, “simple, but so much insight”. One respondent revealed: “You’ll never get enough of Gapminder. It gives you a completely different view of the world.”
CBS (4 mentions)
CBS stands for Centraal Bureau voor Statistiek, a semi-governmental institution responsible for collecting and processing public data about the Netherlands. Since a couple of years the bureau is experimenting with interactive visualization techniques resulting in a showcase both diverse in topics and types of visualization. According to one designer the CBS interactives are good examples of “functional design”.
BBC (3 mentions)
The good old Beeb defends the honor of the Brits. Specifically mentioned were the interactive visualization of a debate about the white working class (that looks a bit like Jonathan Harris’ We feel fine, that was submitted as well), the Interactive Body and a piece on the rescue of the Chile miners in 2010. Interestingly enough not one respondent mentioned The Guardian. Given its leading position in data journalism, I had expected this newspaper to be the number two on the list, right behind The NY Times. As proven by this very useful overview, they are definitely in the same league.
Graphic News (2 mentions)
Graphic News is a news agency dedicated to infographics, including interactives. The respondents who submitted this service both mentioned the sport graphics, maybe because they sometimes include live results that are updated automatically.
Google Maps and Google Body Browser (2 mentions each)
One could argue whether Google Maps is an infographic but according to two respondents the service at least is a good example for those who design interactives. The Body Browser was praised as “a nice way to display several layers”.
Prinsjesdag 2010 (2 mentions)
On Prinsjesdag the Dutch Queen addresses both houses of parliament and delivers the Troonrede (the speech from the throne similar to the State of the Union in the United States). The speech contains the political agenda of the government for the coming year. After that, the corresponding budget proposal is presented. Last year, the Dutch government used an interactive Checkbook of The Netherlands to explain the budget. Who knows, maybe that’s where some journalist picked up the idea ☺
Newsweek (2 mentions)
This interactive infographic of The Worlds Best Countries has featured on this blog before. It compares the world’s top 100 nations on topics like health, education and economy. As one respondent wrote: “A strong visualization based on an immense set of data.”
Information is Beautiful (2 mentions)
Another classic that was well appraised by the visualization community. This interactive balloon race compares the scientific evidence for over 100 nutritional supplements, from Fish Oil to Omega 3. It was recently updated.
Nikon (2 mentions)
As is clear from the entries above, the use of well designed interactive infographics is certainly not limited to newssites. Some of the best examples can be found on websites created by governments, NGOs or companies. This is also the case with the last two interactives that are submitted by more than one designer. Nikon did a nice job with Universcale, an ‘infinite yardstick’ that lets you compare objects from the neutron to a galaxy. “Well designed, although very complex”, one respondent remarks. “Narrative and explanatory”, the other adds. For similar interactives about the scale of our universe see this post about The Powers of Zoom.
FedEx (2 mentions)
Just like Nikon, FedEx uses data visualization to showcase its intellectual resources. Paying tribute to its commercial tagline – FedEx Delivers to a Changing World – the company offers a series of interactive cartograms that shows how exactly our world is changing on all kind of demographic topics. “Smooth movement, gives you the feeling you’re in control”, one designer writes. And that probably is exactly what FedEx aims at, because: who doesn’t want to be in control of our changing world?
Miss anything? Feel free to leave your own favorites in the comments.